About the project
I designed a landing experience for one of Coach's hero bags—the Tabby—with emphasis on fast comprehension: what the product is, why the details matter, and how to move toward purchase without visual noise. The page pairs editorial photography with tight product modules, clear typographic hierarchy, and breakpoint-specific layouts so the story reads as well on a phone as it does on desktop.
Category
Web Design
Role
UX & UI design
Client
Coach
Year
2020
Product narrative — detail, craft, and signature hardware
This spread pulls shoppers into what makes the Tabby recognizable: proportion, leather texture, and hardware cues are labeled and sequenced so the eye travels headline → product truth → supporting proof. Callouts sit close to the imagery they explain, which keeps the story tight instead of turning into a long generic essay.
A campaign landing page built around the Tabby—clear hierarchy, confident imagery, and commerce paths that stay on-brand.
The layout foregrounds product truth (silhouette, materials, signature hardware) before layering lifestyle context, so scanning customers get answers in the order they shop.
Secondary story — lifestyle context on the right rail
With product facts established, the page widens into styling and context—how the bag reads in motion, styling angles, and emotional tone that matches Coach retail. The reverse layout alternates rhythm with the prior spread so the two-column story does not feel repetitive when you scroll.
