About the project
HR Health positions performance science in a clean, product-led experience. I structured the page to move from hero and product discovery into credibility blocks around formulation quality, absorption, and manufacturing standards, then into social proof and brand story. The result is a clearer path from curiosity to purchase while keeping the wellness tone premium and easy to scan.
Category
Web Design
Role
UX & UI design
Client
HR Health
Year
2020
Product discovery and quick purchase flow
The product section keeps choices simple with repeatable cards and a direct buy action for each formulation. Naming and hierarchy prioritize intent-based browsing - users can quickly compare options like Relax, Breathe, Focus, Perform, Study, and Sleep without digging through dense copy.
A wellness storefront that balances emotional product storytelling with practical trust cues people need before they buy.
The structure highlights products first, then backs claims with concise proof points and user stories.
Science and trust block
Mid-page content shifts from marketing tone to credibility: formulation standards, bioavailability, and Australian origin/manufacturing. Breaking this into compact sections helps users validate quality fast, with proof language such as third-party testing and TGA/GMP references doing the heavy trust work.
