About the project
Elevate’s site made stores and products hard to find, and the brand didn’t read clearly on the page. I reworked structure and UI with consistent patterns, clear routes to the dedicated store-locator page and layouts that display their photography and wins.
Category
Web Design
Role
Art Direction / UX & UI design / Code
Client
Elevate Missouri
Year
2020
Award recognition
Elevate lists Missouri Growers Cup and Legends of the Leaf and the old site tucked that proof away. This layout gives wins their moment, easy to scan and early enough in the visit to matter.
This work focused on brand presence, product paths, and a locator page that’s easy to use but its also not boring.
Store locator
Home page provides a straight path to it, and the nav calls it out to avoid searching for it. Once inside its easy as type your location and let the autocomplete do the work.
